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Econ Sig:$100 Laptop

Page history last edited by PBworks 12 years ago

July 28, 2008

 

While the One Laptop Per Child (OLPC) initiative has been working towards a $100 laptop since 2005, they're still $88 above their target. Now Hong Kong-based Jointech has thrown its hat into the ring with the $99 JL7100.

 

As one might expect given the price tag, the JL7100 is far from a fully-featured laptop. While the 7-inch, 800x480-pixel display and three USB ports stand up relatively well to other subnotebooks, there's only 64MB of RAM, and 64MB of storage on board - meaning modern operating systems (including Windows XP) are out of the question.

 

Jointech JL7100 Features

  • 7-inch display capable of 800x480 resolution
  • Windows CE 5.0
  • 64MB internal storage
  • 64MB RAM
  • VGA out
  • 3x USB ports

 
September 24, 2007

Buy a Laptop for a Child, Get Another Laptop Free

One Laptop Per Child, an ambitious project to bring computing to the developing world’s children, has considerable momentum. Years of work by engineers and scientists have paid off in a pioneering low-cost machine that is light, rugged and surprisingly versatile. The early reviews have been glowing, and mass production is set to start next month.

Orders, however, are slow. “I have to some degree underestimated the difference between shaking the hand of a head of state and having a check written,” said Nicholas Negroponte, chairman of the nonprofit project. “And yes, it has been a disappointment.”

 

But Mr. Negroponte, the founding director of the M.I.T. Media Laboratory, views the problem as a temporary one in the long-term pursuit of using technology as a new channel of learning and self-expression for children worldwide.

 

And he is reaching out to the public to try to give the laptop campaign a boost. The marketing program, to be announced today, is called “Give 1 Get 1,” in which Americans and Canadians can buy two laptops for $399.

 

One of the machines will be given to a child in a developing nation, and the other one will be shipped to the purchaser by Christmas. The donated computer is a tax-deductible charitable contribution. The program will run for two weeks, with orders accepted from Nov. 12 to Nov. 26.

 

Just what Americans will do with the slender green-and-white laptops is uncertain. Some people may donate them to local schools or youth organizations, said Walter Bender, president of the laptop project, while others will keep them for their own family or their own use.

 

The machines have high-resolution screens, cameras and peer-to-peer technology so the laptops can communicate wirelessly with one another. The machine runs on free, open source software. “Everything in the machine is open to the hacker, so people can poke at it, change it and make it their own,” said Mr. Bender, a computer researcher. “Part of what we’re doing here is broadening the community of users, broadening the base of ideas and contributions, and that will be tremendously valuable.”

 

The machine, called the XO Laptop, was not engineered with affluent children in mind. It was intended to be inexpensive, with costs eventually approaching $100 a machine, and sturdy enough to withstand harsh conditions in rural villages. It is also extremely energy efficient, with power consumption that is 10 percent or less of a conventional laptop computer.

 

Staff members of the laptop project were concerned that American children might try the pared-down machines and find them lacking compared to their Apple, Hewlett-Packard or Dell laptops. Then, in this era of immediate global communications, they might post their criticisms on Web sites and blogs read around the world, damaging the reputation of the XO Laptop, the project staff worried.

So the laptop project sponsored focus-group research with American children, ages 7 to 11, at the end of August. The results were reassuringly positive. The focus-group subjects liked the fact that the machine was intended specifically for children, and appreciated features like the machine-to-machine wireless communication. “Completely beastly” was the verdict of one boy. Another environmentally conscious youngster noted that the laptop “prevents global warming.”

 

Still, the “Give 1 Get 1” initiative is mainly about the giving. “The real reason is to get this thing started,” Mr. Negroponte said.

He said that if, for example, donations reached $40 million, that would mean 100,000 laptops could be distributed free in the developing world. The idea, he said, would be to give perhaps 5,000 machines to 20 countries to try out and get started.

“It could trigger a lot of things,” Mr. Negroponte said.

 

Late last year, Mr. Negroponte said he had hoped for orders for three million laptops, but those pledges have fallen short. Orders of a million each from populous Nigeria and Brazil did not materialize.

Still, the project has had successes. Peru, for example, will buy and distribute 250,000 of the laptops over the next year — many of them allocated for remote rural areas. Mexico and Uruguay, Mr. Negroponte noted, have made firm commitments. In a sponsorship program, the government of Italy has agreed to purchase 50,000 laptops for distribution in Ethiopia.

 

Each country will have different ideas about how to use the machines. Alan Kay, a computer researcher and adviser to the laptop project, said he expects one popular use will be to load textbooks at 25 cents or so each on the laptops, which has a high-resolution screen for easy reading.

 

“It’s probably going to be mundane in the early stages,” said Mr. Kay, who heads a nonprofit education group, whose learning software will be on the XO Laptop. “I’m an optimist that this will eventually work out,” Mr. Kay said.

 

Does Intel fear $100 laptops?

More on $100 Laptops

 

The superhot '$100 laptop,' which costs $176, is at the heart of a feverish dance for influence by PC giants Intel and Microsoft. It may be coming to the United States, says Fortune's David Kirkpatrick.
By David Kirkpatrick, Fortune senior editor

NEW YORK (Fortune) -- Nicholas Negroponte, founder and chairman of the One Laptop Per Child (OLPC) non-profit group, on Thursday revealed big news about his laptop for the poor children of the world. His biggest revelations at a Cambridge press and analyst briefing: The laptop will run Windows, and the group is seriously considering selling it in the United States.

The briefing also underscored that this is likely to be one cool computer. The machine, which OLPC aims ultimately to price at $100, is called the XO. (Previous articles I've written on it in Fortune are here and here.)

nigeria_computer2.03.jpg
Schoolkids in Abuja state in Nigeria using the XO laptops.
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OLPC mastermind Negroponte never stops smiling. It's one reason why he's a master marketer.
kirkpatrick_1345_220.jpg
The scene at the OLPC press briefing on April 26.
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Representatives from potential customer countries meet at OLPC headquarters. Note XOs hanging from ceiling to create a network.
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The XO next to the columnist's computer
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OLPC Chief Technology Officer Mary Lou Jepsen, the mastermind of the box.
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Schoolkids in Abuja state in Nigeria using the XO laptops.
 
 
Video More video
Nicholas Negroponte thinks every child should have a laptop computer. CNN's Femi Oke reports (April 8)
Play video

 

In a side conversation, Negroponte had a surprising explanation for his new focus on the United States. While demand here has been strong - governors of 19 states have expressed interest for students in their states, and even Governor Jeb Bush of Florida has visited OLPC in Cambridge twice - the project has up to now aimed primarily at giving computer power and net access to children in developing countries.

But now Intel's longtime animosity to the project has taken on new intensity, and that has consequences. Negroponte asserts that in the last couple of weeks, as the final deadline of May 30 approaches for countries to make firm commitments for XOs (ideally in lots of a million at a time), Intel (Charts, Fortune 500) has been methodically going to the expected launch countries and offering unusually attractive terms for its own much-less-sexy Classmate PC.

The Classmate is essentially a standard but simplified desktop that like the XO is decorated in green plastic, but less fetchingly. Negroponte claims Intel is pricing it at $180, significantly below its cost of production, and for lots of only 10,000. In an e-mail, Intel spokesman Bill Calder responds that the Classmate's price is generally higher and he's not sure what Negroponte is referring to.

But if Negroponte is right, the price is telling, because at present the XO will cost countries about the same amount - $176 to be exact says Negroponte. (The $100 price is OLPC's target once it is making these things in the tens of millions, which he ambitiously believes is possible by the end of 2008.) Intel's Calder confirms that it has recently done a "big deal" with Pakistan, one of OLPC's seven "launch" countries, which also include Argentina, Brazil, Libya, Nigeria, Thailand and Uruguay.

But Calder adds: "The notion that we were somehow going to 'his' likely launch countries caused some perplexed looks, if not outright laughter here. We've been in these markets since like, forever."

But there's no question that Intel hates the XO, primarily, it seems, because it is powered by a low-end microprocessor from AMD (Charts, Fortune 500). Negroponte says "we can't compete" with an offer like Intel's, although OLPC hasn't lost any countries yet. OLPC aims for huge purchase agreements lest its marketing costs skyrocket and with that the price of the XO. "We need to trigger a supply chain for three million units to get started," Negroponte says, "and need a few large agreements to kick it off. I just cannot do 300 deals of 10,000 each."

But he has a response: "What can we do that Intel can't? And the answer is - launch in this country." Intel couldn't sell the Classmate here, Negroponte reasons, for fear of alienating its customers like Dell (Charts, Fortune 500) and Hewlett-Packard (Charts, Fortune 500), who do the marketing in the classic PC industry ecosystem. Selling in the United States could help get volumes up and thus costs and prices down, as well as strengthen support for the XO and attract more programmers to it, he says. OLPC eschews profit on the XO.

As for putting Windows on the XO, something Negroponte spoke about as a fait accompli at the briefing, that comes as news - albeit happy news - to Microsoft (Charts, Fortune 500). "We will run Windows," Negroponte said. "Windows will work on it." Yet just last week Will Poole, senior vice-president of Microsoft's Market Expansion Group, complained to me that he was still being rebuffed by Negroponte.

Microsoft has five or so XOs working in its research labs, and, according to Poole, has sought repeatedly to interest Negroponte in using Windows. But OLPC's position has been that while it wants Windows, it would only take it if it were open-sourced. That, Poole says firmly and unsurprisingly, Microsoft would never do. But Thursday when I asked Negroponte point blank if he still insisted on open-sourcing Windows as a condition for it running on the XO, he answered clearly: "No."

The reason appears to be that as the date approaches for firm commitments of big bucks, many interested countries are simply unwilling to risk hundreds of millions of dollars on an unproven machine. "There's enough interest from the countries for us to make sure it boots both," Negroponte says. As Microsoft's Poole points out, no government leader wants to be known as the one who bought their country's kids a million underpowered laptops that don't run decent software.

Last week, I was with Poole in China when he and colleagues announced a groundbreaking program to sell a version of Windows XP, along with much of Office and additional educational programs for the total price of $3, when governments buy for students. That now makes it eminently practical to put Microsoft software on the XO.

Poole did tell me with some satisfaction that Negroponte had recently taken his advice and added an SD slot to the XO so that Windows and Office could be inserted into the machine. Also, recently OLPC decided to significantly upgrade to a more-powerful AMD processor and a larger memory. That will make it much easier to run Windows.

In another room at OLPC headquarters Thursday, representatives from numerous countries were getting briefed on the machine. Recent visitors have come from 25 countries, says Negroponte, like Peru, for instance, which hasn't up to now been a top target. I saw people from Kenya and Russia as well.

And I ran into Tomi Davies, whose Alteq consulting firm in Lagos, Nigeria is assisting with implementation of the pilot project in that country, where 200 kids now own their own XOs. I asked him whether he thought the OLPC project would work. "It is working!" he said with vigor, bringing up on his laptop photos of the engaged kids in Abuja state who have had their own XOs since February.

He, like many I've spoken with from developing countries, is enormously excited by this effort, and seems committed to its success. Talking to him and looking at his pictures makes me realize yet again just how deep is the craving for technology to enable people to engage with the modern world.

Whatever happens to the XO, it is clearly catalyzing a major global movement to try to get technology into the hands of the world's schoolchildren. Microsoft's Poole says that "Nick is doing a good job raising awareness that one can improve education through the application of appropriate technology. He's been tireless in bringing that to the forefront of the world's attention."

OLPC has, against all odds, come up with a spectacularly appealing machine that has real promise to truly change the world. As for Intel, it should really have better things to do than to combat a non-profit effort that seems to be making a difference.

 

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